Thursday, April 02, 2015

Pinterest Versus Instagram: Which one should I use for my digital marketing strategy?

The increasing popularity of social media marketing has made sites like Pinterest and Instagram keys to success for the digital marketing strategy. The main difference between Pinterest and Instagram is how people typically use them. Instagram is more of sharing your own personal photos while Pinterest leans more towards uploading interesting photos that you’ve found on the net.

Instagram allows users to take pictures and videos from a mobile device, apply digital filters and a caption, and then share the image on a variety of social networking services, such as Facebook, Twitter and Google+. Instagram provides updates to customers with up-to-date progress of a business and maintains interest in their products.

Pinterest links consumers to businesses and products that match their personal interests and tastes. With Pinterest, a user’s intent is primarily focused on the discovery and curation of other users’ content. Similar to a search engine, users can use Pinterest to search for specific content or products. They can then create visually appealing boards by pinning and grouping the content they discover. Pinterest is also a proven sales generator for retail businesses.

Pinterest and Instagram have varying uses in your marketing strategy which must be considered when deciding where your newest image should be posted. Here are some specific use cases:
·         For Quotes: Use Pinterest
·         For team/group photos: Use Instagram
·         For asking a question and start a conversation: Use Instagram

Should My Company Be on Instagram or Pinterest?

The answer to that question is up to you and your audience demographics

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